Print Media Coverage of Political Parties in Pakistan

Haseeb ur Rehman; Khuram Shams; Abida Noureen

Abstract:

Historically, Print media especially newspapers in Pakistan were considered as mature and objective in their business. Currently, the phenomenon of ‘popular and crispy style’ of editorials is being explored for enhancing the readership of newspapers. The perceptionswemakeinourmindsabouttheworldare mostly nanosecond-handrealitywhich sometimes createsdistortion inthe informationwe receive whetherit comes from mediaorany other channelof communication. Therefore, the roleofmedia in framing certain aspectsof political parties forthe target audienceshasbeen drastically enhanced inrecent decades. The present study has focused on the coverage of politicalparties in the lightof framing theory. The mainstream media covered these activities of the parties differentlyas some newspapers gave huge coverage while some othersgave moderate or low coverage. The goal of this research study was to explore how leading dailies Daily Jang and Daily Dawn covered main political parties PTI and PML-N in the light of Indexing theory

research from:

• Foundation University - Faculty of Arts and Social Sciences

Year:

2020

Type of Publication:

Article

Journal:

Print Media Coverage of Political Parties in Pakistan: Treatment of Opinion Pages of the Daily Jang and Daily Dawn

Volume:

5

Number:

1

Pages:

230-242

Month:

6

ISSN:

2616-955X

DOI:

10.31703/grr.2020(V-I).26