Conglomerates in Pakistani Media Industry: Exploring the Effects of Non-Journalistic Ownership of Media Companies

Muhammad Ashfaq; Haseeb Ur Rehman Warrich; Shams Ur Rehman

Abstract:

This study examines what role non-journalistic business conglomerates play in the Pakistani journalism industry. 56 experienced journalists were interviewed, and the data is analyzed by using Qualitative method of Grounded Theory (GT) methodology to generate codes/themes. The use of grounded theory is not very common in mass communication research. Results of this research show that non-journalistic business entities critically influenced journalism in Pakistan by investing a huge amount of money. They own media organizations and develop editorial policies that protect their business interests. They adopted a ridiculous approach by promoting several persons as journalists who have no journalism experience. Such “journalists” have been playing a crucial role in changing the landscape of the Pakistani media.

research from:

• Foundation University - Faculty of Arts and Social Sciences

Year:

2020

Type of Publication:

Article

Journal:

Global Regional Review

Volume:

5

Number:

1

Pages:

151-159

Month:

6

ISSN:

2663-7030

DOI:

10.31703/grr.2020(V-I).19